Himalaya Oral Care
How do you challenge dominant leader brands? How do you find fresh insights in a 100 year old product category? How do you manage a comples architecture of a brand that's yet to establish itself?
Himalaya Men
How do you extend a brand essentially meant for women into the male territory? How do you get men to become grooming conscious? How do you make effective use of a property like IPL?
Himalaya Russia
How do you create relevance for a new set of consumers? How do you formulate an entry strategy for a completely new geography? How do you command premium for a mass-market brand?
Flipkart
How do you tweak a brand to create relevance with new consumers? How do you get people to buy products that they currently don't buy online? How do you get consumers to get excited about yet another online sale? How do you create new brands for new services?
Britannia
Why have some product categories failed to take off in India despite the presence of big brands and big investments? How do you identify new product opportunities? When is it most likely that a consumer will try your brand? How does a brand respond to a new consumer trend?
Fogg
How do you get your consumers to upgrade to more premium products? How do you get your consumers to use your product more often? How do you position your brand differently when many other brands similar to yours have failed to create an impression with the consumer?
OLA
How does one small difference in a product feature lead to the creation of a vastly different brand? How do you make your business partners feel a sense of pride when they work with you? How do you make people feel differently about their work?
Wooqer
How do you catch the attention of business leaders at a busy conference? How do you make your customers feel happy about working with you? How do you communicate a complex benefit?
PhonePe
How do you encourage people to start using a new payment app? How do you communicate product benefits in a new category? How do you present a consistent brand look across vastly different environments?